Third party cookies can generally be blocked without causing any major disruptions in your browsing experience. By disabling these third party cookies on your browser, you have essentially stopped online retailers from targeting you with advertisements and adjusting prices on items you've perused via those ads. Disable Third Party Cookiesīy using browser cookies, which are tiny bits of information about your computer and browsing history, retailers can determine your likelihood to buy at certain price points. But they cannot change the price based on your buying and browsing history if you are in incognito or private mode. (Here is a good resource for learning how to set incognito mode on different browsers.) It should also be noted that just because you're in this mode you're not completely anonymous, as each website you visit still has access to your IP address. Browse in Incognito/Private Modeīy setting your browser to incognito or private mode, none of your browser history is stored on your computer. Okay, so you've been able to determine you're dealing with a sneaky pricing tactic, so what can you do about it? 2. If the price changes, then you know you're also dealing with dynamic pricing. Whether it's the price of an item on Amazon, or the price of a ticket on Orbitz, often retailers will offer a different price depending on your device. So how do you go about determining if you're being duped by dynamic pricing? Here is one easy way to tell: After you look at an item online, decide not to buy it, but later return to the item, does the price get higher? If so, you're dealing with this pricing tactic.Īlso, be sure to check the price on your mobile device, or conversely, on a laptop or desktop if you're already on a smartphone. Here is what you need to know about dynamic pricing, along with ways to combat this legal pricing strategy. The fact of the matter is you leave a trail when you shop online, and retailers can tap into that trail in an effort to maximize their profits. Online retailers have even been known to use the income level of your zip code to determine the price they should offer. It's called "dynamic pricing," and it's when online retailers change the price of a product depending on factors like your browsing or purchase history, operating system, and even your zip code.įor example, if you shop regularly at, a retailer could jump to the conclusion that you're more likely to buy at an expensive price point.
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